Our clients range from fast-moving startups to global companies, all with one goal: design that makes them stand out.
Client
Schmidtke GmbH (YouTube Marketing Agency)
Year
2026
Industy
YouTube Marketing / B2B Growth Agency
Duration
4 weeks
Services
Website Design
Framer Development
Overview
Schmidtke approached us with a strong reputation in YouTube growth and content strategy, but their website failed to reflect the level of authority they actually held in the market. Their services were high-value and performance-driven, yet the digital experience felt generic, unclear, and not aligned with premium B2B expectations—resulting in low conversion from cold traffic and underperformance of their offer positioning. We redesigned the entire experience from the ground up, focusing on clarity, authority, and conversion. The new website communicates their value proposition instantly, structures their services around outcomes rather than features, and guides visitors through a strategically designed flow that turns attention into booked calls.
Challenges
The main challenge was translating a complex, multi-layered service offering—spanning YouTube strategy, scripting, production, and channel growth—into a simple and persuasive narrative without losing depth or credibility. We also had to balance two critical audiences: High-ticket B2B clients expecting premium positioning and trust signals Content creators seeking fast, clear, and results-driven explanations To solve this, we built a modular content system with layered messaging: high-level impact statements for decision-makers, supported by deeper breakdowns for users who want detail. Additionally, we optimized the structure for Framer’s performance limits while ensuring full responsiveness and smooth interaction across all breakpoints.
Conclusion
Key improvements included: Higher conversion rate from landing traffic to booked calls Stronger perceived brand authority in the YouTube marketing space Reduced drop-off across service pages due to improved flow and clarity The redesign didn’t just improve visuals—it repositioned Schmidtke as a premium YouTube growth partner, aligning their online presence with the level of results they deliver for clients.